Aberzombie & Fitch
Now usually it takes a spin and a cocktail before someone utters the stigmatized F-word. Even then, it's looked down as the queeniest turn of phrase on the block (again- Castro, Christopher & especially Roberston)
Has A&F's customer base shifted so much that the gays who spend the most there are finally being represented? The branding of the new scent for men will be bought by probably one specific group of male customers.
Two snaps & a clap if you can guess their target market...