Aberzombie & Fitch
Abercrombie & Fitch was founded in the late 1800's as a sporting & excursion goods retailer. They would outfit the elite for safari, croquet or just your everyday boujie practices. I'm not certain that the founders would comprehend that their apparel is still used voraciously in hunting practices (be it now in more urban locales- Castro, Christopher St., Robertson, etc...).
Now usually it takes a spin and a cocktail before someone utters the stigmatized F-word. Even then, it's looked down as the queeniest turn of phrase on the block (again- Castro, Christopher & especially Roberston)
Has A&F's customer base shifted so much that the gays who spend the most there are finally being represented? The branding of the new scent for men will be bought by probably one specific group of male customers.
Two snaps & a clap if you can guess their target market...
Now usually it takes a spin and a cocktail before someone utters the stigmatized F-word. Even then, it's looked down as the queeniest turn of phrase on the block (again- Castro, Christopher & especially Roberston)
Has A&F's customer base shifted so much that the gays who spend the most there are finally being represented? The branding of the new scent for men will be bought by probably one specific group of male customers.
Two snaps & a clap if you can guess their target market...
posted by willam at 12:49 AM
11 Comments:
if you are going to try to sound witty and somewhat educated, it's "etc." not "ect." this stems from the latin phrase "et cetara" which translates "and others." i feel as though i have commented on this before. also, it's "psych" not "pysch." please proofread my friend. it greatly adds to your cred...yo.
"et cetera" not "et cetara." my own drunk typo.
aww thank you anonymous. maybe you have commented on this. tonight, i randomly hit the yellow 1 ball instead of the cue ball into another ball on my pool table. my boyfriend is convinced that's somehow my dyslexia manifesting itself through billiards.
not that that has anything to do with what you wrote...but thanks for pointing out my errors.
let me point out one of yours. you have a pimple you don't want. (i bet-everyone's got like at least one errant blackhead right?)
so anonymous. do i know you? you're either in nevada, san diego or virginia right?
my face is flawless. nevade? san diego? virginia? gross.
ok...well so far today (the 6th), all i've had was oklahoma, tokyo, tons of cali hits, tons of VA hits, some philly, vegas, DC and spain.
am i close? i probably don't even know you in RL. why am i sweatin it. nothing better to do at 4 am i guess on my part. either way, thanx for reading and critiquing (did i spell that right?)p.s. you can always email me for real if you care to know me. lurking is fine though too
i prefer lurking... it makes life more fun. re: today's blog, i own an abercrombie & fitch hammock from 1960-something. i guess now it is considered vintage. used to be a cool co. now i can't walk into the store without leaving smelling like a can of Axe Body Spray...
The first time I was in an AF was 1975, Detroit ... it was as you said, the elite outfitter. I remember buying a black plastic (yes, plastic) high gloss wine rack that hung on the wall. I thought it was so cool and unlike anything I had ever seen. If I recall it was an outrageous price. I had it for a few years, then I decided it was tacky ... I wish I kept it. Maybe my ex has it.
wow, you can check that shit? cool..
tokyo, that musta been me babe....
i'll bring you back a hot eyelash curler shall i?
well thanks for repping T-town. I've always wanted to go there...and South Africa, Milan, London, Syndney. Basically anywhere Tyra's taken the top model bitches.
i love abercrombie and fitch,
that clouth it´s no expensive as you can see, why? ´cose it´s so nice and confortablily to use that clouth, and i love all Abercrombie and Fitch materials... grate Leather ( some flip flops ), grat Cotton, all!
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